Le «blogging» corporatif dans un monde 2.0
Présentation Debbie Weil
Blogging est la pour rester. Coprorate blogging devrait devenir standart dans environ 1 an.
Always in process. J’amais fini.
Proces :
Ready / Fire / Aim
2 ways conversation
Blog à plusieurs intervenant
Web site is part of the web strategy, but blog are part of the social network strategy.
links are the most important thing in a blog.
ROI :
Part of then marketing conversation
Boost Google ranking
Media attention
Communicate internally & externally
Crisis response channel
Don’t give secret information but give the impression of. Give bit of info that aren’t give in other media.
