Advertising Age - Costly Red Campaign Reaps Meager $18 Million
J’aurai fait ma part. J’ai acheté un chandail kangourou de la compagne chez GAP. Je crois pour ma part que les atentes ne sont pas atteint du au cout des produits. Le kangourou n’était quand même pas donné.
COLUMBUS, Ohio (AdAge.com) — It’s been a year since the first Red T-shirts hit Gap shelves in London, and a parade of celebrity-splashed events has Steven Spielberg smiling down from billboards in San Francisco; Christy Turlington striking a yoga pose in a New Yorker ad; Bono cruising Chicago’s Michigan Avenue with Oprah Winfrey, eagerly snapping up Red products; Chris Rock appearing in Motorola TV spots (”Use Red, nobody’s dead”); and the Red room at the Grammy Awards. So you’d expect the money raised to be, well, big, right? Maybe $50 million, or even $100 million. Try again: The tally raised worldwide is $18 million. Source et suite »
